P&W creates a charming and authentic new identity and packaging design solution for an internationally renowned art company. The demographic for the range of art materials are French parents and caregivers of primary school-aged children.
Conceptional objective:
The packaging solution needed to better reflect Lefranc & Bourgeois' proposition as the leading supplier of art kits for children. To help achieve this, P&W decided to inject fun and personality into the range via a group of enthusiastic and imaginative children.
Creative Response:
The approach helped to express the brand's core values. The packs are brought to life via colourful and endearing characters while still having a clear pack architecture that makes the range easy to shop. P&W commissioned the light-hearted watercolour character illustrations, working closely with the UK-based artist. The cheeky scenarios put a smile on the shopper's face and communicate the product's end-use.
Commercial Conclusion:
The result is a strong retail presence for the range of Lefranc & Bourgeois art products that confidently communicate that brand’s personality. Helping spark the imaginations of the budding artists.
